Our History
True North Legacy Group was founded by Tim and Nicky Long in 2017. After 22 years in the military, they understand firsthand what a tight-knit and purpose-driven team could accomplish.
Today, True North Legacy Group helps over 700 clients across the country protect their family during the most important phases of their life.
Our Mission
At True North Legacy Group, our mission is to empower families and individuals with compassionate financial guidance and tailored insurance solutions, ensuring their long-term security and peace of mind. We are dedicated to navigating our clients towards a legacy of financial strength, protecting what matters most today while illuminating the path to a prosperous tomorrow.
Our Team
Our management team members are located across the country and come from a diverse background. But they have one thing in common: they are ready to help make a difference for others.
Tim Long
Founder
Tim Long is a retired Army aviator with 22 years of service, flying both airplanes and helicopters on missions across the globe. Throughout his career, including over a dozen deployments, he gained firsthand experience in high-stakes environments, emphasizing the importance of preparation, resilience, and strategic planning. In the final eight years of his military service, he specialized in special operations, honing his skills in risk mitigation and high-pressure decision-making.
Now, as a dedicated financial professional, Tim leverages his extensive background to assist high-net-worth individuals and families in navigating complex financial landscapes. With over a decade of experience supporting affluent clients, he provides tailored solutions for wealth management, retirement planning, and legacy preservation. His vast network of financial and insurance partnerships, combined with his problem-solving expertise, ensures his clients receive comprehensive and personalized strategies.
A committed husband and father of four, Tim applies the discipline, strategic mindset, and attention to detail developed through his military career to help clients secure their future and protect their families’ health, wealth, and security. His unique combination of military precision and financial acumen makes him a trusted partner in achieving long-term success.
Nicky Long
Co-Founder
In 2009, Nicky turned in her business suits for baby bottles to stay home and raise their children. After 12 years at home with the kiddos she has surfaced to work together with Tim to help their clients with the security that comes with knowing they are covered financially and medically. As they left a fulfilling life of service in the U.S. Army, they seized the opportunity to grow just such a business –True North Legacy Group.
Nicky’s on a mission to make the golden years even brighter! She specializes in guiding Medicare-aged clients through the exciting transition to new health and supplemental coverage, ensuring they embrace this new season of life with confidence and a smile.
Sarah Gardner
Administrative Assistant
With over 20 years in customer service and management, Sarah is a seasoned pro. Inspired by her wonderful young daughter with special needs, she’s actively involved in community inclusivity projects. In her free time, Sarah enjoys weight lifting, trail running, and shining on the community theatre stage.
Jake & Belle Crause
Business Partners
Meet Jake and Belle Crause, our esteemed business partners and mentors. With a friendship spanning over 15 years, forged during our time in the military, Jake and Belle bring unparalleled expertise and guidance to our team. Their commitment to excellence and mentorship has been instrumental in shaping our business journey. As our mentors, they continue to inspire and lead with integrity and dedication, making them invaluable assets to our company and community.